Ezra Mechaber

Brooklyn-based digital human, leading growth marketing for Glitch.

Before that, I helped run digital strategy for the ACLU, consulted for Fortune 50's, and helped President Obama get his message out online as part of the White House Office of Digital Strategy.

🎨 Side projects/speaking/writing

✉️ contact@ezramechaber.com

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Work Experience

Glitch

Growth Marketing Lead

March 2019—Present

🔗

  • Grow users in ways that stays true to company’s core values around ethical tech.
  • Run sitewide experiments, analyze user cohorts, and drive product decisions that acquire and retain users.
  • Develop creative sites and initiatives that drive user growth with humor, activism, and cultural relevance.
ACLU

Deputy Digital Director

November 2017—February 2019

🔗

  • Managed ten-person team within ACLU Communications unit. Managed $7.6 million departmental budget.
  • Partnered with the Analytics team to experiment and analyze across platforms to build a data-driven culture. Grew email list by 30%, and took SMS list from 30,000 to 200,000 in six months.
  • Led the ACLU’s largest-ever online voter engagement program for 2018 midterms, working alongside Product, Political, and Analytics teams. Oversaw $2.1 million advertising budget.
Precision Strategies

Principal

February 2015—November 2017

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  • Led digital advocacy and communications consulting projects. Coordinated digital, communications, and data teams for nonprofits, political campaigns, and Fortune 50 companies t0 strengthen client positioning.
  • Oversaw three cross-functional client teams at any given time. Responsible for ensuring effective campaigns that came within budget, were delivered on-time, and advanced client goals.
The White House

Deputy Director of Email and Petitions

September 2011—January 2015

🔗

  • Ran campaigns to amplify White House priority initiatives online.
  • Product manager for 16-million-user petitions platform We the People that drove half of all WhiteHouse.gov monthly traffic. Developed official policy responses resulting in public support for net neutrality.
  • Worked across departments to help maximize the White House’s Salesforce CRM and email marketing tool implementation.
  • Led email marketing to 4 million subscribers. Wrote emails on behalf of President Obama and Vice President Biden. Doubled the email list size.
  • Optimized UX for WhiteHouse.gov, email, and social platforms through A/B testing, analytics tracking, and user feedback sessions to improve online engagement with the public.

Education

University of Rochester

August 2007—May 2011

  • Bachelor of Arts, Political Science and Religion (cum laude, high distinction)
  • Honors: Dean’s List (2007 – 2011), Theta Alpha Kappa Honor Society, Rush Rhees Grant